Traditionally sponsorship has mainly been sold on emotional arguments, this tool allows you to back up the arguments with solid ratings and reach figures.

Sponsorship campaigns builds reach and frequency differently than regular spot campaigns which makes it a challenge to estimate. Furthermore sponsorship campaigns needs to be tied in with regular campaigns and promo campaigns to see the overall impact and reach.

The sponsorship module allows the user to easily estimate ratings, reach and cost when considering sponsoring a specific program or programmes within a certain daypart and combine it with other on air activity to see overall impact.

The general features of the systems are:

• Fast and accurate estimation based on actual minutes instead of average programme ratings
• Estimates both ratings and reach
• Subjective scaling of ratings and reach after estimation
• Estimate full impact of combined sponsorship, promo- and spot campaigns
• Option to evaluate a sponsorship value compared to regular campaigns based on cost and reach
• Simulate scenarios with different channels splits and budgets
• Fast estimation of all programmes within a daypart rather than a specific program when sponsoring departs strands rather than specific programmes
• Easy to adjust algorithm for estimation in order to reflect several sponsors on a programme or if billboards only appear in every second break etc.
• Programme summary – avg. programme ratings, avg. billboard ratings, programmes, breaks, spots etc.
• Powerful graphics