K2 is a new generation strategic channel & daypart optimizer using empiric data and genetic & hill climbing algorithms to ensure that the optimized result is realistic and achievable.

Use the K2 optimizer to analyze which channel/daypart combination return the highest effective reach, or search for a strategy offering the best value of cost per rating and reach. In addition K2 offers a very extensive reach-guide section.

The K2 optimizer enables you to make realistic scenarios through a series of filters and parameters, and it is easy to compare optimized solutions against real-campaign results. You can apply fixed or variable costs and analyze one or several campaigns .