TechEdge

AdvantEdge allows the users to do fast and flexible research which offers full insight to all demographic values in the dataset including customized viewer behavior targets. AdvantEdge calculates ratings, shares, affinity, reach & frequency, duplication, migration and switching. The information is displayed in a unique crosstab environment and features many graphical outputs.

General features

Airbrowser
General analysis modules incl. promo, asrun logs and booking data integration
Programme grid – graphical programme analysis
Advanced flow modules: duplication, migration and switching
Benchmarking
Campaign scenario simulation on empiric data

Campaign management
- Management system for standardized pre- & post reporting and order confirmations
- Automated monitoring and evaluation of campaign goals
- Estimation and Spot selection decision tools
- Net cost module integrated with Karma optimizer, Benchmark and spot module

Technical information

AdvantEdge is a highly self maintained piece of software. AdvantEdge run directly on a windows file server, and there are no local installation of the system. That limits maintainence to the actual server installation as the users only need a shortcut of the single AdvantEdge executable file to run the software.

AdvantEdge use a proprietary custom database driver and everything is compiled statically into the binary executables. No DLL’s or installation scripts are required. This way, AdvantEdge is completely isolated from any other systems on the network. It will not be affected by any additional software installations, and will not affect any existing software.

AdvantEdge runs on Windows 95, 98, 2000, ME, XP and Vista - and will be updated to support future versions of Windows.

Back to Products