TechEdge creates software solutions and consultancy services for the electronic media industry.
We specialise in pan regional handling of TV peoplemeter data as supplied by national TV & internet measurement research organisations around the World. (AGBNielsen, Nielsen Media Program, GfK, TNS etc) We create sophisticated analysis software for advanced decision support within programme scheduling, market research, brand analysis and campaign planning & optimization.
Our research-oriented analysis tools are utilized by program and commercial research departments at TV broadcasters, media agencies and internet media.
Our sales and management systems are used at booking departments at TV / Radio - broadcasters and commercial cinema exhibitors.
